The environment in the pharmaceutical industry today is characterized by increasing complexity and competitive dynamics; it is inevitable that the companies have to look for smarter options. One of such productive and feasible solutions would be to migrate the sales process management to an online platform. With a web-based solution that included Interactive Voice Response technology, the developed system should capture the activities of sales representatives like samples dropped, presentation made and sharing notes. Also the system should provide various business intelligence reports like project management, doctor analysis, prescription and plan data for each sales territory, which help to target the sales focus.
Fortune Technologies developed a scalable, and configurable model supported with the Sales Force Automation web-based solution using ASP.NET, C# and SQL Server, which was load balanced to give optimum performance at system peak usage time. This can be customized across any hierarchy or geographical breakup providing the project management. The representative can log in to the Pharma Force system with his pre-designated user ID and password and can enter his daily call reports. These will also include his sample/gifts disbursements, stockiest/retailer order booking. The PSR / MR can also enter his expense statement, tour plans, and other related information.
The new enterprise provided improved customer management; with rapid, accurate and inexpensive communication among field reps, sales managers and the corporate office affecting the reduced errors and cycle time; resulting in improved sales call planning, reporting, and scheduling; and superior growth – both at the corporate level and in the sales force.
C#,ASP.NET 2.0,Visual Studio.NET 2005,SQL Server 2000,Oracle 9i,Reporting Services, Visual Source Safe 6.0,IMS data, Excel Writer, Windows 2003, Data mart, Pro-clarity